On October 18 Nebraska released their new tourism slogan, "Nebraska, honestly it's not for everyone."
The old slogan was "Nebraska Nice," which they stopped using in 2015. The Nebraska Tourism Commission found that only 17% of people thought of Nebraska as a place they were likely to visit. "We discovered that we can't offer something to everyone, but to those that we can, this campaign speaks to their sense of adventure and discovering what we as Nebraskans are all about," said Deb Loseke, who is the chair of the Nebraska Tourism Commission as stated on The Kansas City Star.
Nebraska's new slogan made national news. It was covered by; The Washington Post, the New York Post, "The Late Show," along with many others. Some of the coverage was positive, while others were not supportive of the new slogan and poked fun at it.
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